When
looking for ideas to bring employees together doing something
fun and motivating--look no further than conducting a United
Way campaign! Here are some examples of the best from 2006
to inspire you!
Our Most Creative Campaign in the large
company category was Tractor Supply Company.
Tractor Supply Company
Anything is possible with Tractor Supply Company. This year,
Tractor Supply Company truly exceeded all expectations with
their creative theme for United Way, “Mission Possible”.
Their mission for this campaign was excitement, fun, participation,
and various fund raising activities. There were assigned Secret
Agents from each department who challenged the group to seek
out the Mission Possible Stations, to participate in the activities,
and to become more aware of the United Way agencies through
educational offerings. Passports were purchased and stamped
as they completed each task, which would be entered into a
drawing for a grand prize.
The result? The Mission WAS Possible. Tractor Supply Company
employees helped United Way of Williamson County’s mission:
Improving people’s lives by mobilizing the caring power
of communities!
Tied for the Most Creative Campaign
in the small company category were Board Member,
Inc. and StrategyCorps.
Board Member, Inc.
Well it’s back to school at Board Member High! They
kicked off their campaign with a pep rally in the school (employee)
cafeteria to show their community spirit. This will not be
forgotten because during the pep rally, the fog machine set
the fire alarm off for the entire building! They transformed
their office into the school setting. Spirit chains were hanging
from the ceilings and flowing down the halls, posters of agency
speakers were hanging on the cafeteria doors, and pamphlets
of UW and partner agencies were distributed.
Three agency speakers came to the office to speak on behalf
of UWWC, and they took an agency tour to the League for the
Deaf and Hard of Hearing. They also had a reverse tour with
the Boys and Girls Club. They had various fundraisers such
as the spirit chain, which is where they sold links, and then
team with the longest chain won a pizza party. They also sold
bingo cards, purchase opportunities to win extra days off
work, and had their annual cookout, which was a success in
itself. The fun doesn’t stop there..they had the annual
auction and picnic and the last but not least..the ROYAL THRONE.
This was hilarious! Four faculty members (management) were
chosen based on how much money was put in their donation box,
to sit on a toilet outside the Maryland Farms YMCA during
peak hours wearing a crown, robe and rubber duck on a string.
While sitting on the throne for an hour, they collected more
funds for United Way of Williamson County.
StrategyCorps
Strategy Corps held a campaign titled “Dorm Daze”.
The college themed week, complete with roommates, quizzes,
snacks from mom, pizza, a toga party, and of course graduation
for those who survived the week, revved up employee excitement.
Their office common area was transformed into a college dorm
room with a nice, plaid couch, empty pizza boxes, coolers,
posters, and hamper full of dirty clothes. They kicked off
their week with freshman orientation and handed out a syllabus
outlining the many activities for the week. After much studying
and cramming for the final exam, graduation arrived and was
celebrated afterwards with a toga party.
Best Campaign highlights from State Volunteer
Mutual Insurance Company and PICA Group. Both companies put
a lot of effort and creativity into their campaigns and that
included outstanding events.
State Volunteer Mutual Insurance
Company
Their campaign centered around the theme "Paint a Better
Tomorrow." They used this theme in all areas of their
campaign from decorating at their kickoff with paint brushes,
cans and paint stirrers to hosting a 'Paintuary' special event
- similar to Pictionary except that you have to finger paint!
They even tied the painting theme to their Day of Caring project
when they painted the offices of Nurses for Newborns. We would
also be remiss not to mention their "United Way Idol"
show complete with judges, contestants, prizes and commercials.
They also included an online silent auction, agency tours,
and bake sales into their busy campaign week.
PICA Group
PICA incorporated a wellness theme into their campaign this
year “Step up! Live Well. Give Well. Be Well.”
All activities centered around this theme including providing
pedometers to each participating employee and awarding Gold
Shoe Awards during the campaign for those who had truly ‘stepped
up.’ In addition, healthy recipes were gathered for
a PICA Healthy Cook-off Challenge. Participating employees
supplied their favorite healthy recipes for a potluck cook-off
and cookbook sale. They still had time to assemble and deliver
meals for Meals on Wheels and have an interactive pumpkin
carving activity and snack time with the children at WAVES.
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